Kallie Branciforte, Kallie Branciforte is the blogger and YouTuber behind But First, Coffee where she writes and creates videos about lifestyle tips and tricks, focusing on things that will help save time or save money. In 2016, she created Caffeinate and Conquer, a place to teach creative entrepreneurs how to grow their online presence. Kallie launched her first Teachable course, Conquer YouTube, as a way to help other creators learn how to take advantage of video to grow their reach.